OVerView: The State of B2B Content Marketing in nortH AMeriCa
Greetings Content Marketers,We have good news to report! B2B content marketers in North America are making strides: 42% consider
themselves effective, up from 36% last year.
Moreover, we also can begin to understandwhymarketers are feeling more confident: For the first time, we
asked marketers whether they have a documented content strategy (44% do) and a person who oversees
content marketing strategy (73% do). Our findings tell us that there are distinct differences between those who
have a strategy and those who do not. Marketers who do are not only more effective but also less challenged
with every aspect of content marketing.
Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However, some
marketers are seeing substantial success. Read on to find out what a best-in-class content marketer does
differently and delve into many other findings as well.
On with the content marketing revolution!
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