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Introduction
Video
is the way of the future- period. Even though written content isn’t
going away, people LOVE the being able to watch a video.Just look at the
mega-giant YouTube. Every day thousands and thousands of videos get
uploaded.
Or look at Netflix- millions of people stream movies and television shows from them every single day. Video is huge, it keeps growing, and it’s here to stay. That’s why you need to jump on it NOW. How do you do that? First let’s talk about finding a niche.
Or look at Netflix- millions of people stream movies and television shows from them every single day. Video is huge, it keeps growing, and it’s here to stay. That’s why you need to jump on it NOW. How do you do that? First let’s talk about finding a niche.
Finding Your Niche
Let’s face it- this is covered in just about every internet marketing course out there, so I won’t go too far in depth here.
Basically, you have 3 options to choose from:
1) A niche that you personally know and love
2) A huge evergreen market (health, wealth, relationships)
3) A small niche that you can dominate
Each has its advantages and disadvantages. For example, you’ll have a lot more fun promoting products within a niche that you love. If you love World of Warcraft (like I do…), you can probably make great videos about it all day long and not get bored.
On the other hand, WoW will eventually die off. Meanwhile, a huge market like weight loss will NEVER go away. In fact, it gets bigger every day!
A small niche that you can dominate might be something like helping college girls lose water weight within 2 weeks for spring break or something.Just make sure that whatever market or niche you get into that people are spending lots of money!
Here are just a few examples to consider:
Basically, you have 3 options to choose from:
1) A niche that you personally know and love
2) A huge evergreen market (health, wealth, relationships)
3) A small niche that you can dominate
Each has its advantages and disadvantages. For example, you’ll have a lot more fun promoting products within a niche that you love. If you love World of Warcraft (like I do…), you can probably make great videos about it all day long and not get bored.
On the other hand, WoW will eventually die off. Meanwhile, a huge market like weight loss will NEVER go away. In fact, it gets bigger every day!
A small niche that you can dominate might be something like helping college girls lose water weight within 2 weeks for spring break or something.Just make sure that whatever market or niche you get into that people are spending lots of money!
Here are just a few examples to consider:
Investing.
Weight loss.
Embarrassing illnesses (gout, Chlamydia, etc.)
How to pick up women/guys.
How to repair a marriage.
Build muscle.
Massive Multiplayer Online Games (World of Warcraft, Rift, Star Wars The Old Republic).
Computer repair.
Make money online.
Again,
all of these can even get broken down. For example the make money
online market can be broken into affiliate marketing, video marketing,
product creation, list building- all kinds of stuff !
**HINT** I personally think that the best niche for video is computer games. Millions of gamers log onto YouTube every day for tips, tricks, strategies, and walkthroughs for popular games.
And since the computer game industry is worth billions of dollars, it’s a HUGE market that isn’t going away anytime soon.
Once you’ve chosen a niche, it’s time to do research into people’s problems within that niche.
Once you’ve chosen a niche, it’s time to do research into people’s problems within that niche.
Niche Research
How
do you find out the problems that your potential clients have? Hang out
where they hang out. Read what they read. Watch what they watch. For
example, you can go to related forums. This is where they not only hang
out for fun, but also help each other out.
Go to related YouTube channels. See what your competition is doing.
Look for related Facebook groups.
Check out blogs that are devoted to the subject. You’d be surprised at how many niche blogs are out there!
For an example, let’s say that you’ve chosen the Rift niche. This is a huge computer game that has over a million players.
First, check out the game’s main website. Do this by going to Google and search for “Rift game”. Look around, figure out the main idea of the game, and just learn.
Now, go to YouTube. Use the search function to look for something like “Rift game strategies”, or “Rift game tips”. These will bring up videos to watch and help you understand the game even better.
To find forums, go into Google and search for “Rift forums”. You’ll find a few that you can check out to learn more about the game. People will be asking each other. Questions and providing answers based on their own experiences.
Look on Facebook for a Rift group (or several). Join any of the ones that you findchances are they’ll have regular updates, screenshots, and more about the game.
Do you see what you’re doing?
You want to think how your potential clients think! You should be asking yourself the same kinds of questions, and then finding the answers on YouTube and forums.
Without knowing the problems that people have, how can you expect to help solve those problems for them?
Once you’ve learned a lot about your market- including the problems they have and how to solve them (aka the product you’re promoting), it’s time to find some good keywords.
Go to related YouTube channels. See what your competition is doing.
Look for related Facebook groups.
Check out blogs that are devoted to the subject. You’d be surprised at how many niche blogs are out there!
For an example, let’s say that you’ve chosen the Rift niche. This is a huge computer game that has over a million players.
First, check out the game’s main website. Do this by going to Google and search for “Rift game”. Look around, figure out the main idea of the game, and just learn.
Now, go to YouTube. Use the search function to look for something like “Rift game strategies”, or “Rift game tips”. These will bring up videos to watch and help you understand the game even better.
To find forums, go into Google and search for “Rift forums”. You’ll find a few that you can check out to learn more about the game. People will be asking each other. Questions and providing answers based on their own experiences.
Look on Facebook for a Rift group (or several). Join any of the ones that you findchances are they’ll have regular updates, screenshots, and more about the game.
Do you see what you’re doing?
You want to think how your potential clients think! You should be asking yourself the same kinds of questions, and then finding the answers on YouTube and forums.
Without knowing the problems that people have, how can you expect to help solve those problems for them?
Once you’ve learned a lot about your market- including the problems they have and how to solve them (aka the product you’re promoting), it’s time to find some good keywords.
Keyword Research
The good news about keyword research is that if you’ve already done niche research, you’re almost done!
What you’ll find is that a lot of the keywords people are typing into Google and YouTube are about helping them with their problems.
For example, let’s talk more about the Rift computer game. In that game, one of the character classes is called a Mage. You would have learned about this (as well as other game terminology) when you started your niche research.
If you go into the Google Keyword tool and enter “Rift mage”, a lot of relevant results will come up.
What you’ll find is that a lot of the keywords people are typing into Google and YouTube are about helping them with their problems.
For example, let’s talk more about the Rift computer game. In that game, one of the character classes is called a Mage. You would have learned about this (as well as other game terminology) when you started your niche research.
If you go into the Google Keyword tool and enter “Rift mage”, a lot of relevant results will come up.
As
you can see, a lot of them pertain to tips, PVP tips, and builds. These
are going to be good keywords to target, so they will ultimately be the
titles of your videos.
They also give you a good idea on what to make your videos about. You can make one video on Mage PVP builds, another on Mage PVE builds, etc.
These keywords that people search for will also be the tags you use for your video. Tags help YouTube identify what the video is about, so you want lots of relevant tags in there.
Besides just video titles, these keywords will also be used to help you determine article titles. When you start submitting articles to sites like ArticlesBase, Scribd and Squidoo, the better your keywords, the more targeted traffic you’ll get.
Once you’ve got your keywords, let’s go set up your website.
They also give you a good idea on what to make your videos about. You can make one video on Mage PVP builds, another on Mage PVE builds, etc.
These keywords that people search for will also be the tags you use for your video. Tags help YouTube identify what the video is about, so you want lots of relevant tags in there.
Besides just video titles, these keywords will also be used to help you determine article titles. When you start submitting articles to sites like ArticlesBase, Scribd and Squidoo, the better your keywords, the more targeted traffic you’ll get.
Once you’ve got your keywords, let’s go set up your website.
Setting Up Your Website
How you set up your website depends on what you’re trying to do.
Are you promoting a product as an affiliate? If so, buy your own domain, put it on your own hosting account, and then build a squeeze page to build a list.
Are you trying to promote your own product? If so then your video is going to ultimately point to either your sales page or a squeeze page.
Are you just trying to brand yourself? Maybe you’ll just set up a blog, and have your videos point readers to your blog.
Whatever you’re trying to do, I HIGHLY recommend not using free websites like Weebly.com or Blogger.com. Instead, purchase a domain and put it on a hosting
account like HostGator or BlueHost.
Then, install WordPress, the blogging platform. WordPress is EXTREMELY flexible
and easy to use, and you can do just about anything with it! Squeeze pages, sales
pages, blogs- and everything in between.
The reason I recommend doing this over using free websites is simple- you have
control. If you build up your business on a free service like Blogger, they can shut
down your entire business anytime they feel like it!
Make sense?
Okay- so let’s get into the video side of the report- creating, uploading, and
marketing your videos.
Are you promoting a product as an affiliate? If so, buy your own domain, put it on your own hosting account, and then build a squeeze page to build a list.
Are you trying to promote your own product? If so then your video is going to ultimately point to either your sales page or a squeeze page.
Are you just trying to brand yourself? Maybe you’ll just set up a blog, and have your videos point readers to your blog.
Whatever you’re trying to do, I HIGHLY recommend not using free websites like Weebly.com or Blogger.com. Instead, purchase a domain and put it on a hosting
account like HostGator or BlueHost.
Then, install WordPress, the blogging platform. WordPress is EXTREMELY flexible
and easy to use, and you can do just about anything with it! Squeeze pages, sales
pages, blogs- and everything in between.
The reason I recommend doing this over using free websites is simple- you have
control. If you build up your business on a free service like Blogger, they can shut
down your entire business anytime they feel like it!
Make sense?
Okay- so let’s get into the video side of the report- creating, uploading, and
marketing your videos.
Creating Your Video
There are 3 basic ways to put together a good video. Which one you choose is up
to you, and you may find that one method works better for your niche than the
others.
The 3 main methods are
1) Screen capture videos (with someone narrating)
2) Slideshow videos (with music- no narration)
3) Webcam videos
Let’s start with screen capture videos...
to you, and you may find that one method works better for your niche than the
others.
The 3 main methods are
1) Screen capture videos (with someone narrating)
2) Slideshow videos (with music- no narration)
3) Webcam videos
Let’s start with screen capture videos...
Good luck !
panu
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